Why Every Business Should Have A Mobile-Friendly Website

What is a Mobile-Friendly Website?

“Mobile friendly” refers to any site that displays entirely across multiple devices and is not limited to a desktop or laptop computer. This includes mobile devices such as smartphones or tablets.

Ideally a mobile friendly website should be perfectly functional across any screen, regardless of size.

The percentage of consumers accessing the internet from a smartphone or handheld device is rising each year, so if you want your website to perform well and offer a good customer experience to your users, a mobile friendly website is an absolute must.

Why is a Mobile-Friendly Website Important for your Business?

  • As mentioned previously, more people than ever are accessing the internet from mobile devices – this is because it’s fast and easy! Due to the shift from traditional marketing to digital marketing, consumers want to get what they’re looking for quicker than ever, wherever they may be, and mobile friendly websites offer a way for them to do this.
  • In 2015, Google updated their algorithm to change the way mobile search results are displayed, meaning that websites that are optimised for mobile rank better than those that aren’t. If you were searching for something on your mobile, you wouldn’t want Google to direct you to a website that doesn’t function properly on your device, would you?
  • With Google ranking mobile friendly website’s higher in search results, it is likely that more and more people will see and visit your site. This automatically opens your customer base up to anyone performing a mobile search!
  • Providing mobile users with an enjoyable experience is a way to build your company’s reputation and credibility. People are much more likely to remember a website they have a good experience with.
  • If none of those reasons are convincing enough – how about the fact that you’ll have a website that performs and looks great regardless of the device it’s being viewed on?

How to Develop a Mobile-Friendly Website?

Developing a mobile friendly website generally involves reconsidering main components of your current website such as navigation and content, as well as fonts and images.

There are two main types of mobile friendly design: responsive and adaptive.

Understanding what kind of experience you’d like to offer your customers is essential when choosing the right approach to developing your website.

Responsive Design

Responsive design allows website developers to create one site layout that will display correctly on all device sizes.

Using fluid grids and flexible CSS media queries, responsive designs are able to automatically adapt to the size of any screen and keep their original layout.

An example of Responsive Design viewed on different size devices.

Adaptive Design

Adaptive design allows website developers to create different pages with static layouts in accordance to the specific size of a device.

Adaptive works to detect the screen size and load the appropriate layout for it, this means the website will display different pages based on different screen resolution.

An example of Adaptive Design viewed on different size devices.

Responsive design is generally the more popular approach, however both designs have their own advantages and disadvantages, so choosing between them takes careful consideration.

If you would like to learn more about the two types of mobile friendly website designs you can find out more in this detailed blog post.

What Next?

To conclude, in this digital age it is important that people on mobile devices can find and browse your site with ease.

Mobile is where the majority of customers are – so if you want your website to support and grow your business, jump into the world of mobile and develop a cross-platform website.

You won’t regret it!

 

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