What is SEO (search engine optimization)?
SEO is short for ‘search engine optimization’. SEO is used to increase the amount of visitors to a website by obtaining a high ranking placement in the search results page of a search engine (SERP’s) ; including Google, Bing, Yahoo and other search engines. The main goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
VIDEO: SEO in a nutshell
Watch this video about search engine optimization to understand the basics:
So why is SEO important?
Search engine optimization is more important than ever for businesses nowadays. Search engines serve millions of users everyday looking for answers to their questions or for solutions to their problems. SEO generates valuable traffic, then Google Analytics tracks this traffic. Google Analytics is an amazing tool. The data and metrics are valuable because they give you insight into your customers; how they search, what country they are from, and the technology they use etc.
To make content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers. If search engines cannot find your site, you miss out on incredible opportunities to drive traffic to your site.
For more information about SEO click on the following link: https://moz.com/beginners-guide-to-seo