In today’s generation there is a constant battle between millions of companies and website to been seen by consumers all across the globe. This is because most people nowadays have quick access to the internet, and are constantly searching for things online. This is where the battle for page 1 begins, because everyone wants their websites or brand to get noticed and generate sales. This blog will give you a detailed SEO guide on how to rank #1 on Google.
Google and Bing are search engines that use very powerful & unique algorithms to crawl the websites. They will only show on the SERP (search engine results page) what they class as useful content and relevant content to the search term you put in.
Google only displays around 15 websites on their first page. So how would you manage to compete thousands of businesses who are also trying to be at the same spot?
There are 3 methods you can use to help make sure you are on page 1 and your name is exposed to everyone.
a) SEO (Search Engine Optimization)
b) Paid Search (PPC)
This blog will give you detailed information on section a. SEO or Organic search (unpaid ads)
What does it mean to optimise your website? And why would that make a difference to Google? Search engines are like the librarians, People depend on librarians to find the book they are looking for, and so the same applies to Google. People depend on it to find them what they are looking for.
Their systems collect information about every page on the web, so they can help people to find what they are looking for. But why should they display a result of a company before yours?
Because they go after websites with good content in it, and you need to make sure you are applying these tips to your website in order to be noticed on organic search.
You need to make sure your website has the ingredients search engines need for their algorithms. There are 5 main ones which you need to put effort into and invest your time in.
1) Words Matter
2) Titles Matter
3) Links Matter
4) Words in Links
1) Words Matter: Search engines account for every word on your website, this way, they can narrow results to relative content to answer your search term. So the more words on your website that relates to good keywords, the better.
2) Titles Matter: Search engines pay a lot of attention to titles because they often summarise the page like a book’s title. It gives the subject a matter of importance to Google or Bing
3) Links Matter: When one web page links to another, it’s usually a recommendation telling readers that this site has good recommendation. A webpage with a lot of links coming to it can look really good to search engines. But search engines are smart, because they can detect if you are using bogus links to promote your website. So if you can get links from trustworthy sites, the better.
4) Words in Links: If for example your webpage says “Amazon has lots of books”, and the word “books” in linked to amazon.com, search engines can establish that amazon.com is related to the word “books”. This way when someone searches for books, that site will rank well.
5) Reputation: Search engines love reputation. Sites with a consistent record of fresh engaging content and growing numbers of quality links maybe considered rising stars and will do well on in the battle for page 1 on Google.
Good SEO is about making sure your website has great content that is supported by the ingredients search engines need for their recipes!
For more Information, check out http://searchengineland.com/