Social media marketing, the elephant in the room that we need to address. 25 years ago the World Wide Web was introduced to humanity, the world hasn’t been the same ever since. As the years have gone by we have gained more and more understanding of technology and have been advancing our software and hardware systems every year, if not every 6 months.
This advancing resulting in new websites such as Facebook and Myspace to emerge. These ‘Social Media’ style sites have never stopped improving. As these sites move further, more and more people are beginning to use them to connect with humans globally than ever before. These huge increases of users has given advertisers a whole new method of reaching their target audiences. However, is social media a good lane to go down just yet?
Advantages of Social Media Marketing
Social media is an extremely cost effective way of reaching an incredible amount of people. The impressions, shares, likes and comments will all have a positive impact on your brand awareness and overall visibility.
Social media is a great place to expose how you deal with your customers in a professional manner. Your customers are able to talk to your business via platforms such as Twitter, which is visible for the whole globe to see – giving yourself a more credible reputation, boosting brand loyalty and trust.
Social media is also a great place for you to share your web site pages, blogs and even infographics. Possible boosting inbound traffic to your site.
Disadvantages of Social Media Marketing
One major negative of social media marketing is the inevitable fact that you are going to receive negative comments from certain unhappy customers. These will be on display for potential new customers to see. You are also unable to simply delete or ignore those comments or it will make you look even worse.
There is also a need for very precise planning when it comes to publishing content on social media. You need to have a set plan of action (a schedule of some sort) in order to execute a frequent and consistent flow of interesting content; this can take a lot of time planning.
Due to the sheer amount of social media platforms, it makes it very hard for businesses (especially small to medium size start ups) to actually choose which platform to focus their time, money and energy on. Their target audience may be spread across different channels, making their strategy much more expensive, if they are to use paid advertising to target their specific audiences.
Click on the video to further understand marketing using social media: