How to generate more traffic using Digital Marketing!
Traffic is the amount of data that is sent and received by someone visiting your website. Traffic is a way of measuring what pages or parts of website are being used and clicked on. Businesses can therefore forecast future additions to their website in order for it to get more people to use it. Also what content is relevant for the business you are running, enabling your website to replicate the market trends to increase usage of your site.
Ways to attract visitors to your site
Certain ways which are proven to attract new visitors to your site. Firstly Blogs are used to attract multiple people to your website. Blogs can be seen as more engaging for a majority of audiences, so creating a blog that interests your audience is proven to gain you 42% more traffic. Blogging also creates more pages in the search engines, this therefore means there will be a higher chance for someone to see your site. Blogging also increases the amount of indexing by a web page, google builds an internal index of a webpage based on keywords from a search and how much a page mentions them.
Social Media Optimization
Social Media can generate more traffic to a website, SMO increases awareness of your website using social media. If your company is well known, it will be able to build a following and therefore with people being on social media now more than ever, a post can be viewed quickly and in an easily accessible way. Nearly ¾ internet users regularly use a social network. Content and Business Deals and Offers could easily be shared on to gain new customers. Businesses have a 63% increase in marketing effectiveness when using social media.
Search Engine Optimization
Using Search Engine Optimization can allow more traffic onto your website. Quality of the content is the key to placing your site higher up in the search engine results, equating to more clicks. Updating your content regularly and focusing on metadata to be able to format your site to give a good and professional look. Also keeping content relevant to any regular updates or major changes to a topic.
Pay Per Click Advertising
Pay per click advertising campaigns can be used to drive additional traffic to a businesses website. 72% of users more likely to click on organic links than pay – per – click. It is cost effective, because you only have to pay when a user clicks on your website. You can chose your audience based on demographics. A small business would only want to target its local catchment area. Finally it is fast, you are able to see the impact of PPC immediately unlike Organic Search Engine Optimization.